Data and Privacy Policy
Effective Date: 9th October 2026
At The Altar Electric (Altar Electric Pty Ltd), we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you engage with us—whether online, in person, or through our services.
We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
1. Who We Are
The Altar Electric is a boutique wedding provider based in Abbotsford, Australia. We specialise in unique, inclusive, and love-filled ceremonies. This Privacy Policy applies to all visitors, clients, vendors, and users of our website: www.thealtarelectric.com.au and associated services.
2. What Personal Data We Collect
We may collect and process the following types of personal data:
Identity Data: Name, gender, pronouns, date of birth.
Contact Data: Email address, telephone number, physical address.
Event Data: Wedding date, package, ceremony details, questionnaire answers and location preferences. Ceremony details may include sensitive information, such as religious or cultural preferences, which we only use to prepare your ceremony.
Payment Data: Transaction details (processed securely via third-party platforms).
Usage Data: Information on how you use our website or services.
Marketing & Communications Data: Your preferences in receiving marketing from us.
We do not knowingly collect data from children under the age of 16.
3. How We Collect Your Data
We collect personal data in the following ways:
Direct interactions (via booking forms, emails, calls, or face-to-face)
Website form submissions
Social media messages and tags
Automated technologies (cookies and analytics tools)
Third-party referrals (e.g. vendors or wedding directories with your consent)
4. Why We Collect It (Purpose of Use)
We collect your personal data to:
Process bookings and deliver our services
Personalise your ceremony experience
Communicate with you before and after your event
Manage payments and accounting
Improve our website and service offering
Send you updates or promotions (only if you opt in)
We do not sell your personal data to third parties.
5. Legal Basis for Processing (UK GDPR & Global Compliance)
If you are located in the UK, EU, or other regions with data protection laws, we process your personal data under one of the following legal bases:
Your consent
The necessity of data for contractual performance
Compliance with legal obligations
Our legitimate business interests (e.g. service improvement)
6. Sharing Your Data
We may share your data with trusted third parties, including:
Payment processors (e.g., Stripe, Square)
Ceremony collaborators (e.g., photographers, venue teams)
Legal or regulatory authorities where required
Technology and software providers that help us run our business, including AI and automation tools (see section 7)
We take reasonable steps to make sure these third parties respect the security of your data and handle it in line with applicable laws.
7. How We Use AI and Automation Tools
To give every couple a smooth, personal experience, we use trusted AI and automation tools, including AI assistants, to help us behind the scenes. We use them to:
Prepare your ceremony and wedding run sheet
Organise your planning documents
Draft follow-up emails, which our team reviews before anything is sent
Help answer enquiries
What information is used
We only use the information needed for the job. That’s usually your contact details, your wedding date and package, your questionnaire answers, and the planning notes we need for your ceremony. Sometimes your ceremony details include sensitive information, such as religious or cultural preferences. We use that information only to prepare your ceremony.
We don’t put payment card details or identity documents into AI tools, and we keep what we share with them to what’s needed.
People stay in charge
AI helps us prepare, but our team makes the calls. A member of The Altar Electric team reviews anything AI has helped prepare before it’s used for your wedding or sent to you. AI tools don’t make decisions about you.
Where your information goes
Some of these providers store or process information outside Australia, including in the United States. We take reasonable steps to choose providers with strong security and confidentiality commitments. Where a provider gives us the option, we choose settings that stop your information from being used to train public AI models.
Your choices
We handle personal information in line with the Australian Privacy Principles. You can ask us what information we hold about you, ask us to correct it, or ask us not to use AI tools on your details. Just email us at [email protected] and we’ll sort it out.
8. International Transfers
Some of our tools and partners, including the AI and automation providers described in section 7, may store or process your data outside Australia, for example in the United States. When this happens, we take reasonable steps to make sure those providers protect your information in line with the Australian Privacy Principles.
9. Data Retention
We retain your personal data:
Only for as long as necessary for the purposes it was collected
In accordance with legal and accounting obligations (typically 5–7 years)
You can request that we delete your data at any time (subject to our legal obligations)
10. Your Rights
Depending on your location, you have the right to:
Access your personal data
Correct or update your data
Request deletion (erasure) of your data
Object to or restrict certain processing
Withdraw consent at any time
Ask us not to use AI tools on your details
Lodge a complaint with a relevant data protection authority
To exercise any of these rights, please contact us at:
📧 [email protected]
11. Cookies & Analytics
Our website uses cookies and similar tracking technologies to:
Understand how visitors engage with our site
Enhance website functionality
Deliver relevant content and advertising
You can manage your cookie preferences via your browser settings at any time.
12. Data Security
We take reasonable technical and organisational steps to protect your personal data from unauthorised access, loss, misuse or disclosure, including secure systems and internal confidentiality practices.
13. Third-Party Links
Our website may contain links to external sites (such as Instagram, Pinterest, or vendor partners). Please be aware that we are not responsible for the privacy practices of these sites.
14. Updates to This Policy
We may update this Privacy Policy periodically. When we do, we will update the “Effective Date” at the top of this page and notify users of any significant changes where appropriate.
15. Contact Us
If you have any questions or concerns about how we handle your data, please contact us:
The Altar Electric
📍 Abbotsford, VIC, Australia
📧 [email protected]
🌐 www.thealtarelectric.com.au